I have been using Vidya Filter Coffee for many years now. I selected Vidya coffee with more chicory blend (the 60:40 and 70:30 blends) to get that strong coffee. I am happy till now. But at the same time I wanted to try the premium blends (the 80:20 blend) with more coffee and less chicory. So the shift. The present coffee is more flavourful and I am trying out the different decoction mixes. I am not disappointed. Only the 100% pure coffee from Vidya remains to be tested and tasted. One more thing, whether Vidya coffee or others, like Panduranga's or the spices of Chickmagalur, I am trying out all of them through orders with Coffeego.in only. I am very satisfied and happy.